INVITO Coffee Roasters‘ story may have started like so many others – a pandemic pivot – but it was an entrepreneurial venture that had been a long time coming for founders Yaro and Heather Yasel. This duo already had demanding occupations – pilot and nurse – a young daughter, and soon there would be a baby brother on the way!
Together, they had already discussed launching a coffee company in the previous years. Still, Yaro being laid-off at the beginning of the pandemic was the catalyst to launch finally – he explained, “I had to decide to go all-in, 100% into coffee or not. So I made the decision to jump in with both feet!”
A Love Affair between Pilots and Coffee
As a commercial airline pilot, Yaro had a strong connection to coffee, and when the pandemic hit, he and Heather joined forces with his father in Costa Rica, and designed what an ethical coffee company would look like.
First of all, the brand itself would be zero-waste with only family-farmed organic fair-trade beans. It would be small batch-roasted locally, with the packaging being 100% compostable and biodegradable. Right from the inception, INVITO was always about the environment. With Yaro and Heather being passionate about sailing and supporting The Ocean Legacy Foundation, doing no harm was important before launching...